Field Notes
Field Notes from the Build
Short dispatches about what I'm building, breaking, and figuring out each week.
One Word Killed the Sale Before It Started
Hillary spent $5,000 on ACT ads and enrolled zero students. The script wasn't the only problem. One word was doing quiet damage before the closer ever picked up the phone.
Read →Two Students Gone Before Anyone Noticed
Arjun kept no-showing. Ziva stopped coming entirely. The instruction wasn't the problem.
Read →Stop Driving Out to Eyeball It.
Most Northern Virginia landscapers burn spring on driving to addresses that never become contracts. A walkthrough of the tool that replaces that step.
Read →20 Blog Posts Done. None of Them Live.
EngiNearU had over 20 finished blog posts sitting in a folder, ready to publish, doing nothing. Not a content problem. Not a quality problem.
Read →